ALTA Bank has opened its first modern branch in Kragujevac, ready to offer the citizens and businesses of Šumadija trust, partnership, speed, and solutions tailored to the needs of the modern individual.

To mark their arrival in Kragujevac, ALTA Bank employees celebrated by spending time with the children from the Center for the Development of Social Protection Services “Princess Ljubica.” The visit was organized as part of the “For the City We Love” initiative and represents a continuation of an ongoing effort that, following Šabac and Kraljevo, has now been carried out in Kragujevac as well. The practice of beginning each new chapter of operations with support for the local community confirms the commitment and continuity of social responsibility for which ALTA Bank is well known. Bank representatives donated sports equipment, recreational supplies, and everything needed for play, recreation, and everyday activities.

What began as an official visit quickly grew into a warm and spontaneous gathering of employees and children. Over shared refreshments, conversation, and play, the ALTA team gave them a memorable day — one filled with care, in which the children were carefree, smiling, and loved.

“Kragujevac is a city with strong development potential and an important role in Serbia’s economy. By opening this branch, we are continuing to implement our strategy of being present in key regional centers and offering services that meet the highest market standards and deliver an outstanding customer experience. Our focus remains on innovation, digital banking, and solutions tailored to the modern needs of citizens and businesses, with additional emphasis on physical service accessibility and extended working hours that give clients greater flexibility in their daily operations. At the same time, we believe that growth only makes full sense when accompanied by responsibility toward the community. Through our ‘For the City We Love’ initiative, we wanted to show that we are here, first and foremost, as friends and a source of support. The smiles of the children are the most beautiful introduction to the start of our work in Kragujevac and an additional motivation to build partnerships grounded in care for people,” said Ranko Kerić, representative of ALTA Bank.

The new space has been designed as a functional and accessible place where clients can carry out their everyday financial activities quickly and easily, supported by a team that understands their needs. By opening a branch in Kragujevac, ALTA Bank continues to build a network that is closer to people and their everyday needs.

ALTA Bank successfully combines traditional closeness with modern services, positioning accessibility as its key advantage. Through the synergy within ALTA Group, bank clients also have access to an extensive ALTA Pay network of more than 4,200 POS terminals across Serbia. This integrated network enables citizens and businesses to withdraw cash, deposit funds to their accounts, and easily hand over daily takings — all without commission — ensuring high efficiency in day-to-day operations. A particular convenience for clients is the extended branch working hours — from 8:00 a.m. to 8:00 p.m. on weekdays, and until 5:00 p.m. on Saturdays. ALTA Bank continuously offers solutions and digital services that keep pace with client needs, confirming that flexibility and accessibility are at the core of its operations and its absolute priority.

ALTA Bank once again confirms its strong expansion on the domestic financial market by claiming a prestigious award at this year’s 93rd International Agricultural Fair in Novi Sad. At the ceremonial event “Champions’ Evening,” held at the “Master” Congress Center, ALTA Bank was presented with the award for “Fastest Growing Bank in the Agricultural Financing Segment,“ further affirming its robust development, innovative approach, and long-term commitment to the growth of domestic agriculture.

Intense growth and recognized quality in the market

This significant recognition comes at a time when ALTA Bank is recording intense growth in the agricultural sector, where it is increasingly establishing itself as a reliable financial partner and one of the key pillars of support for producers across Serbia. The results of this approach are visible through the continuous increase in lending, a growing client base, and a market share approaching the two percent threshold — confirming that farmers recognize ALTA Bank as a partner that understands their needs and the dynamics of modern production.

“It is an exceptional honor and privilege to accept this prestigious award on behalf of ALTA Bank. For us, it is a confirmation of the work done so far, but also a clear message that trust is not taken for granted — it is built every day, in the field, together with our clients.

We share this recognition with all agricultural farms across Serbia that have placed their trust in us. Our goal is to be a reliable partner to every farmer, from the first investment to further business development. ALTA Bank develops solutions that meet the real needs of modern agriculture, drawing on market understanding and long-term cooperation.

We are proud that our clients have recognized ALTA Bank as an institution that grows alongside them. We thank the Novi Sad Fair for this significant recognition, which also represents an obligation for us to be even closer to the needs of domestic producers in the period ahead,“ stated Đorđe Radulović, Head of the Agro Business Division at ALTA Bank.

Tailored solutions for the entire agricultural production cycle

Stability and long-term planning have become key factors for survival in agriculture, and it is precisely on these principles that ALTA Bank builds its relationships with clients. By developing purpose-built and highly flexible financial solutions, the bank successfully supports the entire production cycle — from financing operating costs to the realization of large investment projects. Through working capital and liquidity loans, investment loans for modernizing machinery, purchasing land and constructing facilities, as well as innovative credit frameworks that enable long-term planning without additional administration, ALTA Bank is setting new standards of support for the agricultural sector.

Synergy with institutions and support for IPARD projects

The strength of this model is further reinforced by partnerships with key institutions. Through subsidized loans from the Ministry of Agriculture, programs of the Guarantee Fund of the Autonomous Province of Vojvodina, and cooperation with local governments, ALTA Bank ensures more accessible and favorable sources of financing. At the same time, support for IPARD projects through the issuance of bank guarantees enables farmers to leverage EU funds and realize investments that directly contribute to improved competitiveness.

In this segment, ALTA Bank goes a step further by actively participating in the implementation of the new cycle of state incentives for 2026. Following the signing of an agreement with the Ministry of Agriculture, the bank was among the first to begin disbursing subsidized loans, further affirming its role as a strategic partner of domestic agriculture. This support is of particular importance in conditions of frequent market fluctuations and unpredictable climate factors, where financial stability becomes the key to the survival and development of production.

The most favorable financing models with respect for business specifics

These subsidized loans in the domestic currency, with repayment periods of up to 60 months and interest rates ranging from 0% to 3%, currently represent the most favorable financing models on the market, with additional benefits for women in agribusiness, young farmers, and farms in areas with difficult working conditions. The program is designed to support all key branches of production — from livestock farming and crop production to fruit growing, viticulture, and vegetable growing — enabling investments in machinery, equipment, planting material, and working capital.

The combination of flexible repayment models, an extensive branch network and digital services, along with additional support through ALTA Leasing, makes the bank’s financial solutions accessible and tailored to the real needs of producers across Serbia.

The award presented at the “Champions’ Evening” — one of the most significant events within the International Agricultural Fair — serves as a strong confirmation that ALTA Bank is actively shaping the market and setting standards in agricultural financing.

Committed to remaining a reliable partner for domestic producers in the period ahead, ALTA Bank continues to develop innovative support models, drawing on a clear strategic direction, stable growth, long-term partnerships, and strong support for the sectors that form the foundation of the domestic economy.

ALTA Bank continues to set standards that work in favor of its clients and directly impact their budgets. By a decision of the bank, all fees on inflows from the SEPA zone have been abolished for both individuals and legal entities. In practice, this means that the full amount of any payment received from abroad is credited without any deduction.

Citizens and companies thus realize direct savings. Beyond the financial benefit, the system also delivers speed of execution. Experience to date has confirmed that transactions are processed without delays and within the anticipated timeframes, allowing clients to access their funds without waiting. Technological alignment with the SEPA standard ensures faster crediting and greater transparency, making financial management simpler and more efficient.

In addition to the clear and measurable benefit of fee-free inflows, ALTA Bank has also ensured that outgoing international transfers are offered at some of the most competitive rates on the domestic market. This service remains among the most competitive in the country, further optimizing the overall costs of business operations and personal finances.

This achievement is the result of months of preparation by ALTA Bank, which was among the first in the country to receive regulatory approval for the implementation of SEPA protocols. Drawing on the strength and expertise of the ALTA Group — which has for years set the standards in the field of payment services — the bank has fully implemented the European business model in the domestic market.

In an environment where speed and competitive pricing have become imperative, ALTA Bank has distinguished itself with a concrete and measurable offer for its clients. While the SEPA system levels the technical playing field for all participants, ALTA Bank makes the crucial difference — making speed, security and fee-free inflows standard practice in everyday business.

SEPA enables cashless euro payments to be made under the same basic conditions, rights and obligations, regardless of whether the transfer is domestic or cross-border within the SEPA zone. Compared to the conventional SWIFT model of international payments, SEPA enables shorter execution timelines, lower costs and a higher degree of process standardization.

The bank’s focus is already directed toward the next phase of development — SEPA instant real-time payments. Given that clients in Serbia have for years, thanks to the solutions of the National Bank of Serbia, been benefiting from the domestic IPS system — including the popular “Prenesi” (Transfer) feature — the introduction of SEPA standards represents a natural step forward. This approach makes it possible to mirror the efficiency that users have come to expect in domestic payments — with fund transfers completed in under ten seconds, available 24 hours a day, seven days a week — onto cross-border transactions as well.

ALTA Bank invites citizens and business owners to take advantage of what ALTA Bank has to offer for simpler and more affordable cross-border transactions. Their message: “Accelerate your business and keep every euro that is rightfully yours!“