

SUCCESS WORTH SHARING: ALTA Bank Opens Its First Branch in Užice, Supporting the Local Community
Užice, a city with a rich economic tradition and a strong entrepreneurial spirit, has a new financial partner as of today. ALTA Bank has opened its first branch in the city on the Đetinja River, continuing the strategic expansion of its business network and strengthening its presence in Serbia’s key regional centers. In doing so, the bank further confirms its commitment to making modern financial services accessible to citizens and businesses across the country, backed by a high level of professional support, efficiency, and dedication to clients.
At ALTA Bank, they believe that entering every new community is an opportunity to offer not only financial services but also concrete support to the local community. Guided by this idea, ALTA Bank employees visited the Day Care Center for Children and Youth with Developmental Disabilities in Užice and presented a donation as part of the corporate social responsibility initiative “For the City We Love.” The center received a massage chair, chairs, lazy bag seats, and other pieces of furniture that will help create a more pleasant, comfortable, and functional space for the users’ daily activities.
“It is a great pleasure for me that today we are opening the first ALTA Bank branch in Užice. Coming to this city is an important step for us, because we want to be present where people work, create, and develop their plans for the future.
Užice is the economic, administrative, and cultural center of western Serbia, a city with a rich history and a strong entrepreneurial tradition. We believe that this is exactly where we can build strong, long-term partnerships with citizens and companies that create new value and contribute to the development of the entire region. That is why we pay special attention to accessibility, service quality, and understanding our clients’ needs.
Our mission is to combine the advantages of modern banking with a personal approach to every client. We want to be a bank people can rely on, both for their everyday needs and for important life and business decisions.
Thank you for being with us today. We look forward to new encounters, partnerships, and successful cooperation with the citizens and businesses of Užice and the entire Zlatibor District,” said Ranko Kerić, representative of ALTA Bank.
The visit was also an opportunity for ALTA Bank employees to learn about the center’s work and meet the people who, with great dedication and care, support children and young people with developmental disabilities every day. Conversations with the center’s users and staff once again confirmed how much even seemingly small gestures and concrete help can mean to those they are intended for.
“Besides the help, which is always welcome, I am especially glad when companies like ALTA Bank recognize the needs of our users and sincerely commit themselves to the local community. It is invaluable to know that we have friends in our city we can always count on,” said Hristina Dabić, Director of the Day Care Center for Children and Youth with Developmental Disabilities in Užice.
Through the “For the City We Love” initiative, ALTA Bank strives to share its success with the communities in which it operates, believing that true companies grow together with the people and communities they belong to.



