Strategic Expansion of ALTA Bank: New Branch in Kruševac and Support for the Local Community
ALTA Bank has opened the doors of its new branch in Kruševac. In addition to bringing modern banking solutions and even more accessible service to the citizens and businesses of the Rasina District, ALTA Bank consistently implements its sustainable development strategy through support for the local communities in which it operates.
The opening of the new branch was traditionally marked by an action within the “For a City to Love” project, an initiative that follows the growth of ALTA Bank’s business network and leaves a lasting, positive mark in cities across Serbia.
Representatives of ALTA Bank visited the “Jefimija” Home for Children and Youth in Kruševac. Wishing to provide the children with more comfortable everyday living conditions, the bank donated essential equipment to the home – air conditioners, televisions, and new furniture. Alongside this practical support for furnishing the space, special attention was paid to creating cherished memories for the youngest residents. A special entertainment program was organized for the children, featuring a performance, a juggler, a clown, and a magician, along with refreshments, briefly turning the home into a place of laughter and magic.
“We come to every new city with a clear intention: to be a reliable partner to the local community. Kruševac welcomed us with open arms, and our support for the ‘Jefimija’ Home for Children and Youth is our way of showing, from day one, that we consider responsibility toward the community an integral part of our business. We believe the most valuable relationships are built through concrete actions, which is why we are especially pleased to have had the opportunity to support an institution that cares for the youngest,” said Ranko Kerić, representative of ALTA Bank.
The initiative by ALTA Bank was met with sincere gratitude from the staff and residents of the Home. For them, this donation represents significant support, as well as confirmation that their city now has a new and reliable partner.
“ALTA Bank’s arrival in Kruševac brought great joy to our Home. We are grateful for the donation, which will help improve the children’s living conditions and ease our everyday work. The attention the bank’s representatives gave to our residents means a great deal to us. We believe this is the beginning of a wonderful partnership, and we are delighted to have gained a new friend in our city,” said Nataša Maksimović, Director of the “Jefimija” Home for Children and Youth.
For years, the “For a City to Love” project has connected ALTA Bank’s business growth with care for people, building lasting relationships based on trust, attentiveness, and solidarity.
The newly opened branch in Kruševac will provide citizens and businesses with access to modern banking services and personalized support, while ALTA Bank will continue to invest in the development of local communities across Serbia through its social responsibility projects.
Commitment to clients and accessibility of services are the foundations of ALTA Bank’s operations. This is precisely why the bank has one of the longest working hours on the domestic banking market. Branches are open every day from 8 a.m. to 8 p.m., and on weekends until 5 p.m. Clients can also visit the branches located in the Galerija and Delta City shopping malls, which operate in accordance with the malls’ working hours.