ALTA Winter Magic – People of Belgrade Enjoy Free New Year’s Program

Proud of its commitment and continuous support for young talents, as well as societal values through numerous humanitarian activities, the management and employees of ALTA Bank organized an unforgettable ALTA Winter Magic event. On Sunday, December 15, the square in front of the bank’s headquarters in New Belgrade was filled with numerous children, along with their parents, grandparents, and caregivers, who enjoyed a carefully curated New Year’s program. The square was magically decorated in the spirit of the season’s best messages and festive atmosphere, bringing joy to the surroundings of the bank every day.

Children sang the most cheerful New Year’s and Christmas songs with Leontina and the “Čarolija” choir, while adults reminisced about beautiful moments and their favorite songs. After a break and socializing, during which everyone enjoyed gifts and warm beverages prepared by ALTA Bank employees, the program continued with the performance of the play “Two New Year’s Trees“.

The Continuation of ALTA Winter Magic – Sunday, December 22, 2024

The continuation of ALTA Winter Magic awaits us next Sunday, December 22, when the program kicks off at 12 PM with a performance by the “Slavujčići” choir, whose young members preserve the rich tradition of our cultural heritage. At 1 PM, all attendees will have the opportunity to have fun and test their knowledge in the “New Year’s Riddles” game. Who will win – our brilliant children or their moms, dads, grandparents, and caregivers? We’ll find out soon!,

Numerous surprises will be provided for all visitors, and children will have a unique opportunity to whisper their wishes to Santa Claus and hope for the most beautiful gifts and moments for the upcoming year!

As an active member of the community and a company that cares about all its employees, clients, partners, and the community it serves, ALTA Bank concludes the year with a powerful message of humanity, solidarity, and inclusion. Through the “ALTA for Children’s Smiles” campaign, the bank will visit social care homes across Serbia in the coming period to share joy and New Year’s gift packages with the children. This initiative is carried out with the support of the Inclusive Serbia Center.

We believe that investing in the community and supporting children and youth is key to building a better and fairer future.

Yours truly,
ALTA Bank
STABILNA, SIGURNA I JAKA!