Dr Una Sikimic to the Adriatic Luxury Summit on socio-economic factors in the development of luxury industries – opportunities and threats
Belgrade hosted the prestigious Adriatic Luxury Summit, held in the newly opened St. Regis hotel. The event brought together leaders and pioneers of the luxury industry from the region, Europe and the world, where they exchanged knowledge and research results on trends and developments in the luxury industry, as well as their importance and impact on countries’ economies.
ALTA Bank is the sponsor of this important event, and the president of the Executive Board of ALTA Bank, Dr Una Sikimić, participated in the introductory panel entitled “Navigating socio-economic factors in the expansion of the luxury industry”. On the panel, together with the presidents of insurance companies and investment funds, as representatives of financial institutions` eco-systems providing support for the functioning and development of the luxury industry, she spoke about the roles of the financial institutions and support of the luxury industry to the national and global economies.
Our Executive Board President, Dr Una Sikimic, gave an overview of global trends in the luxury industry, as well as the perspective of further development until 2030, referring to researches by the leading global investment banks. She placed special emphasis on the fact that the Republic of Serbia received an investment credit rating in 2024 from the international rating agency Standard and Poor’s, which is the best indicator of the stability and favorable economic and investment environment, including the segment of the luxury industry in the broadest sense. Dr Una Sikimic discussed the role and contribution of commercial banks to the luxury industry, the constant growth of expectations and the creation of additional benefits and services for the affluent segment of natural persons` clients, as well as business support and project financing for corporate clients operating in the luxury industry. Speaking about trends, Dr Sikimic pointed out that ALTA Bank’s investment strategy was set in such a way as to differentiate different client categories, in order to meet clients’ expectations in the most adequate way and provide service to more clients with the highest expectations
She also concluded, drawing a parallel with the development and trends in the banking sector, that the key postulates of the development of ALTA Bank are complementary to the pillars of the development of the luxury industry, especially highlighting innovations, digitalization, personalization, sustainability and responsibility.
ALTA Bank, as a proud sponsor of the event, has once again demonstrated its commitment to the development of the regional market and strengthening the synergy between global brands and local businesses.
The Adriatic Luxury Summit has become a place of dialogue and presentation of the impact of the luxury industry on regional economies with the aim of stimulating non-investment pulses and inspiring domestic and foreign investors to recognize the potential of this growing market. This event not only shed light on global trends, but also represents a platform positioning Belgrade and the region as recognizable destinations for the luxury industry.
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