The development of women’s entrepreneurship in our society remains an актуелно and important issue within the domestic business environment. Today, this topic was the focus of a panel discussion held at the Chamber of Commerce and Industry of Serbia, organized as part of the initiative “Women’s Entrepreneurship Towards EXPO 2027.”

ALTA Bank, as one of the key partners of the initiative, once again confirmed its strategic commitment to empowering women in business and creating a sustainable environment for the growth and development of small enterprises.

ALTA Bank was represented by Bojana Tomić, Director of the Retail and Micro Client Sales Management Division, who emphasized that supporting women’s entrepreneurship is one of ALTA Bank’s strategically important development directions.

“ALTA Bank is a modern, agile financial institution that understands the real challenges faced by domestic women entrepreneurs. Our role is not only to provide a financial product, but to be a reliable and accessible partner to women entrepreneurs — offering knowledge, advisory support, and an understanding of the everyday needs of running a business,” Tomić stated.

Solutions Designed for Women Building Their Businesses

ALTA Bank’s support program integrates key instruments for the development of women’s entrepreneurship — loans aimed at business growth and stabilization, benefits for using modern POS payment systems of the ALTA Group, overdraft facilities to support liquidity, payment services under stimulating conditions, digital banking solutions, as well as deposit products that enable safer and more long-term financial management.

Special emphasis is placed on a personalized advisory approach. With the support of an advisor who understands the needs of small businesses, each entrepreneur can define the most efficient path for financing and further growth.

“It is precisely this combination of expertise, experience, and dedication that makes the difference. There is no universal solution — our approach to each entrepreneur is built so that the solution aligns with her goals and the authentic logic of her business,” Tomić emphasized.

Continuation of the Initiative: Panels Across Serbia

Representatives of the Chamber of Commerce and Industry of Serbia announced that a series of panels will be held across cities in Serbia by the end of the year as part of the initiative, including Novi Sad, Subotica, Šabac, Kragujevac, Vršac, Niš, and Sombor.

ALTA Bank will actively participate in all events, exchanging experiences and providing practical advice to women who wish to improve their businesses.

“Our goal is to provide women entrepreneurs not only with financial support, but also with knowledge, contacts, and real-life examples. That is what encourages them to step into the next phase of business development,” Tomić stated.

Panel Message: Women Have Support – It Is Time for Their Potential to Be Recognized

The discussion confirmed that women entrepreneurs in Serbia today have strong institutional and financial support. The initiative of the Chamber of Commerce and Industry of Serbia, in partnership with ALTA Bank and other stakeholders, is building a framework that enables networking among women entrepreneurs and facilitates the development and public presentation of their ideas.

“Our goal is for every businesswoman — whether at the beginning of her journey or in the phase of business expansion — to receive adequate support. When women are given opportunity and professional security, success is inevitable,” concluded Bojana Tomić.