Mission

Our mission is to simplify the daily financial affairs of our clients, retail and corporate, save them time and provide them with a range of new opportunities. In order to succeed in this, we listen to them and anticipate their needs with banking products and services aligned with the requirements of modern users – and the digital economy.

Vision

We are fully aware of the fact that trust is the greatest value. Therefore, our vision is to be a reliable advisor and partner of our clients for long-term travel, and to justify the loyalty they have entrusted upon us through innovation and the quality of services.

Corporate values

Our values are woven into our company culture and form the backbone of all our activities.

• Innovation – always one step ahead of the client’s needs
• Trust – a reliable partner for long-term travel
• Agility, we do not stand still, we are constantly and rapidly developing
• Responsibility – towards clients, colleagues, partners and the environment in which we live
• Efficiency – simple procedures to quick solutions.

Social Responsibility We are the founders and donors of the Humanitarian Foundation “Za dečje srce” at the Institute for Maternal and Child Health Care of Serbia “Dr. Vukan Čupić”, which finances projects for the procurement of medical equipment and devices for the treatment and rehabilitation of the youngest patients suffering from congenital heart defects. We also regularly support the activities of various sports organizations and individual athletes who represent our sport and country in the best light. As a signatory to the United Nations Global Compact, we joined the most significant voluntary international initiative for corporate social responsibility in 2008.