In vino veritas – ALTA Bank supporting producers and entrepreneurs at one of the most prestigious wine fairs in Europe
ALTA Bank had the honor this year to be a partner of Wine Vision by Open Balkan, one of the largest wine and gastronomic events in Europe. Belgrade has today become the epicenter of tradition, innovation, and entrepreneurship, a place where premium wines, authentic flavors, and visions that shape the future of regional economy come together. The fair gathers more than 600 exhibitors from 34 countries and carries the prestigious UFI Approved Event designation, which confirms its international significance.
ALTA Bank’s partnership with this event confirms the bank’s strategy to be a strong pillar for the economy, entrepreneurship, and the population. ALTA Bank’s mission is to support people who create value – from winemakers and hospitality professionals to small producers and innovators. It develops financial models tailored to the real needs of clients, with understanding of seasonality, market risks, and local specificities.
Representatives of ALTA Bank attended the opening of the fair. The decision to be a partner is an expression of the belief that banks should be present in places where real value is created. The fair is a meeting place of tradition, innovation, and entrepreneurial spirit – precisely those values that ALTA Bank supports through its operations.
Through its programs, the bank supports the development of the economy and entrepreneurship, including initiatives that facilitate access to financing for small producers, hospitality professionals, and innovators. Within this strategy, special support models for female entrepreneurs have been developed, as ALTA Bank views inclusivity and equality as part of responsible and modern business practices.
Additionally, ALTA Bank, through its partnership with the Guarantee Fund of AP Vojvodina, enables more favorable financing conditions, longer repayment periods, and flexible collateral models, thereby opening space for the growth and development of domestic producers.
In addition to financial products for wineries, hospitality professionals, and small producers, ALTA Bank combines a personal approach with digital solutions. Clients have access to modern digital services, as well as branches with extended working hours – weekdays until 8 PM, Saturdays until 5 PM.
Support for sustainable and green projects is also part of the bank’s business model. ALTA Bank collaborates with producers who combine quality with environmental care, believing that banks can be drivers of change, not only through capital, but also through knowledge and strategic support.
The fair will be held from November 22 to 25 at the Belgrade Fair. Visitors will have the opportunity to enjoy premium wines, meet the people behind domestic and regional brands, and feel the energy of entrepreneurship that is changing our economy – step by step, glass by glass.
