ALTA Bank’s Holiday Mission: New Year’s Gifts for Children in Bela Crkva
As part of the initiative ‘For a City We Love’, ALTA Bank provided gifts and equipment for residents of the home and children from the most vulnerable social groups.
The Home for Children and Youth “Vera Radivojević” in Bela Crkva was filled with smiles and excitement as the children opened New Year’s gifts carefully prepared for them by ALTA Bank employees. To their great delight, the packages were delivered to the children by Santa Claus. As a token of gratitude to ALTA Bank, the children put on a performance that further enhanced the festive atmosphere. As part of the “For a City We Love” initiative, the bank provided gifts and necessary equipment to improve the living conditions of the home’s residents. This visit brightened the end of the year for the children and staff and reminded everyone of the true values of the holidays – love, togetherness, and care.
“ALTA Bank is our friend and great support. This is already their second visit to our institution, and each time they bring smiles and joy to the children. Their gesture has much greater value than the gifts themselves. Nobility still exists, and we hope that ALTA Bank will be with us for many more years,” said Zoran Stanković, Director of the Home.
After visiting the home, representatives of ALTA Bank continued their holiday mission at the Social Welfare Center “Osmi maj”. Children without parental care, children from foster families, and those growing up in difficult material conditions gathered in the hall of the Cultural Center. Here too, Santa Claus was the main hero. He brought joy and gifts, and the children enjoyed moments of attention and warmth.
“Your help has special value. Thank you for taking the time to make the children happy and bring joy to their day. Such gestures remind us how important it is for the community to support those who need it most,” emphasized Marijana Jurišić, Director of the Center.
This gathering serves as a reminder of how important such initiatives are, not only for children but also for strengthening solidarity in the community.
“The holidays are a time when we can all do something good, and that is a value we cherish. ALTA Bank stands with the community throughout the year, because we believe that care and solidarity should not be present only during the holidays. Such initiatives contribute to inclusion and raising awareness about the importance of supporting children from the most vulnerable social groups. ALTA Bank continues the tradition of solidarity and responsibility through concrete actions that bring joy and confirm the power of bringing people together,” stated Dragana Topalović, representative of ALTA Bank.
Strategic commitment to the community
This initiative is part of ALTA Bank’s broader corporate social responsibility strategy, which throughout the year implements projects focused on supporting the community and improving the quality of life for the most vulnerable groups. The bank continuously invests in education, sports, culture, and social welfare, believing that responsible business practices are the foundation of sustainable development.
By the end of the year, ALTA Bank will continue to visit institutions throughout Serbia and create special moments for children with gifts and attention, confirming the value of solidarity and togetherness.
“Our mission is to be a pillar of the community – not only through financial services, but through actions that bring real value and remind us of the importance of humanity,” ALTA Bank announces.
