ALTA Bank Wins the National “Đorđe Vajfert 2024” Award for Outstanding Community Contribution
ALTA Bank is the proud recipient of the “Đorđe Vajfert 2024” National Award for Corporate Social Responsibility, awarded by the Serbian Chamber of Commerce, for its exceptional contribution to improving the quality of life in local communities. Within this competition, ALTA Bank – the fastest-growing bank in Serbia – was recognized as a model of good practice and awarded for its initiative “ALTA for Children’s Smiles”, which brought moments of care and humanity during the holiday season.
The initiative was carried out during the Christmas and New Year holidays, and later extended through Easter, reaching more than 15 institutions where over 1,000 children up to 18 years of age reside. The aim was to bring joy and support to the youngest members of society, emphasizing the importance of inclusion and solidarity.
Employees of ALTA Bank and ALTA Group were personally involved in the preparation, selection, and delivery of gifts – including books, coloring books, crayons, clothes, personal items, and sweet packages – contributing personally to the success of this noble mission. Each visit was an opportunity to create warm moments, meaningful interactions, and plans for future meetings. Through employee engagement, ALTA Bank further highlighted the values it upholds in its operations – empathy, responsibility, and active community care.
The initiative was carried out in cooperation with the Inclusive Center of Serbia and supported by the Ministry of Labor, Employment, Veterans and Social Affairs.
The award was accepted on behalf of ALTA Bank by Tatjana Kuljak, member of the Executive Board.
“We are honored that ALTA Bank has been recognized and awarded within the ‘Đorđe Vajfert 2024’ competition, as confirmation of our deep commitment to socially responsible business.
We do not see this only as an award, but as a motivation to continue being a reliable pillar of support to our community – especially to those who need it the most.
Through numerous humanitarian initiatives, we consistently support the most vulnerable groups – from socially disadvantaged populations to education and healthcare support.
We believe the true strength of an institution lies in its ability to show solidarity, stand by people in difficult times, and be a driver of positive change.
Our vision – ‘a bank tailored to people’ – is based on stability, responsibility, and genuine care for the community.
We will continue to invest in programs that create real impact and build bridges of trust between the financial sector and society.
Alongside our clients, employees, and all people of goodwill, we believe that together we can create a fairer and more humane society.”
— stated Kuljak.
As a responsible financial institution, ALTA Bank will continue to lead with purpose, carrying out humanitarian efforts and supporting the community, with a firm belief that investing in children and youth is key to building a better and more just future.
Your ALTA Bank.
STABILNA, SIGURNA, JAKA!
