ALTA Bank supports children without parental care – donates baby equipment
ALTA Bank, as a socially responsible financial institution, has once again demonstrated its commitment to the community by donating equipment for babies to the Center for Protection of Infants, Children and Youth on Zvečanska Street. Less than a year after their previous visit, as promised, ALTA Bank has once again shown that it stands by those who need support the most – among the youngest and those who care for them daily. Bank representatives visited the Center today and, in a warm atmosphere, presented the staff with carefully selected equipment that will facilitate their daily work and improve care for the youngest.
The reason for this gesture of care is the continuation of socially responsible activities that ALTA Bank carries out throughout the year, with special focus on the youngest. The visit to the Center on Zvečanska Street was realized within the “For a City We Love” project, through which the bank provides support to children, athletes, and initiatives that contribute to creating better conditions for the growth and life of the youngest. At the same time, the visit is part of the traditional celebration of World Savings Day, when attention is directed toward children and their families. This year, ALTA Bank gave 25,000 dinars in fixed-term savings to all babies born in Serbia on October 31st, as a symbolic gesture of support to families and the culture of responsible money management.
Moments to Remember
In the same spirit, in agreement with representatives of the Center for Protection of Infants, Children and Youth, it was decided that instead of a monetary donation, concrete, essential items would be provided – complete equipment for babies that will make everyday life easier, safer, and more beautiful. Starting today, while ribbons and decorative paper wrapping the gifts are carefully unwrapped, the little ones will be able to ride in new strollers, sit in feeding chairs, take their first steps with walkers, and staff will change them on new, stable changing tables. There are also diapers, care cosmetics, and everything that makes everyday moments simpler and more pleasant.
Special warmth to this meeting was brought by the dedication that the ALTA Bank team put into every detail. With balloons, gentle colors, and carefully prepared gifts, the space exuded quiet magic. Children, staff, and guests together created an atmosphere filled with sincere emotions. Each gift carries a message of attention and care – that the days at the Center be easier and filled with smiles.
Message of Responsibility
“ALTA Bank continuously supports the work of this extremely important institution. The activity we carried out is part of our broader plan that we consistently implement, but what I would particularly emphasize is that the ALTA Bank team realized this initiative with special attention. We listened to what the Center really needs and this time focused specifically on babies. I thank the institution’s management, which with consistency and dedication takes care of the youngest. In communication with ALTA Bank as a partner, priority needs were clearly defined, and we will, to mutual satisfaction, gather again and continue to provide support,” said Dr. Una Sikimić, President of the Executive Board of ALTA Bank.
ALTA Bank continues to develop initiatives and community support projects, with special focus on children and institutions that care for them. Concrete actions, presence on the ground, and sincere attention – this is the path this bank continues to follow.
Stanković: ALTA Bank is One of Our Greatest Friends
The visit was crowned with a warm meeting with staff and children, along with sincere gratitude from the Center for Protection of Infants, Children and Youth. The message sent on that occasion clearly indicated that real support should be timely, sincere, and directed toward those to whom it matters most.
“The equipment we received from ALTA Bank will directly improve the conditions in which children stay from the earliest age. But even more importantly, this visit and attention send a message that our youngest are not forgotten. We are grateful that there are companies and individuals who understand that the youngest are the most important members of our society and that humanity is best reflected in support for the most vulnerable population. Every support means a lot, especially when it comes from socially responsible partners. ALTA Bank is one of the greatest friends of our institution and this visit confirms that once again,” emphasized Miloš Stanković, head of the inpatient unit.
Long-term Commitment to the Community
At the Center for Protection of Infants, Children and Youth in Belgrade, on Zvečanska Street, the youngest residents are just beginning their life journey – with the care of staff and the warmth of the community that surrounds them. This donation is part of ALTA Bank’s broader and continuous engagement in socially responsible initiatives. During the previous months, the bank has supported numerous institutions and initiatives, from helping children with developmental disabilities, through investments in renovating sports facilities and educational programs, to direct support for local communities. Special emphasis has been placed on inclusion through cooperation with institutions for children and youth, as well as through creative workshops and humanitarian actions that promote solidarity, friendship, and togetherness.
ALTA Bank confirms that social responsibility is not just part of its strategy, but part of its identity. Through concrete actions, presence on the ground, sincere attention, and carefully selected initiatives, the bank continues to invest where support is most needed, especially when it comes to the youngest, education, and health.
