ALTA Bank opened its first branch in Kraljevo – a combination of innovation, accessibility and strong support for the community
ALTA Bank today ceremoniously opened the doors of its first branch in Kraljevo, bringing modern financial services and reliable solutions to clients, with high standards of quality and security. This step is part of the strategy to expand the network and strengthen presence in local communities throughout Serbia. The ribbon-cutting ceremony marked the beginning of the branch’s operations with the message that ALTA Bank continues to build modern, flexible and accessible banking.
“Kraljevo is a city with strong potential and rich tradition. By opening this branch, we continue to implement our strategy to be present in all cities of Serbia and offer services that follow the highest market standards and premium customer experience. Our focus is on innovation, digital banking and solutions adapted to contemporary market trends, along with flexible savings and loan products that support the population and economic development. At the same time, we want to show that our growth is accompanied by care for the community, through gestures, assistance and initiatives that bring real value,” emphasized Ranko Kerić, representative of ALTA Bank, adding that care for the community is part of their identity and a value they nurture in every city where they operate.
The branch opening was marked by a gesture that brought warmth to the holiday season. The ALTA Bank team visited the Day Center for Children and Youth in Kraljevo, where the little ones greeted them with smiles and joy. Santa Claus arrived with gift packages carefully prepared by the employees, and the children enjoyed moments they will remember. The bank also donated books for the center’s library, as a sign of support for education and development of creativity. The action was implemented as part of the ‘For a City Worth Loving’ program in cooperation with the “Inclusive Serbia” Center and the Ministry of Labor, Employment, Veteran and Social Affairs.
As a sign of gratitude, Ivan Matić, director of the Day Center for Children and Youth, presented the bank representatives with an award for selfless help and support that symbolizes solidarity and care for the youngest. Representatives of the City Administration of Kraljevo attended the opening of ALTA Bank’s first branch in this city and supported the humanitarian initiative.
ALTA Bank is one of the most accessible banks in Serbia, with a network of branches that combine traditional closeness and modern services. A special convenience is the extended working hours – from 9 AM to 8 PM on weekdays, and until 5 PM on Saturdays. Additionally, ALTA Bank develops digital services that further facilitate daily operations, confirming that accessibility and flexibility remain its priority.
The new branch in Kraljevo is an important step in that direction, and the “For a City Worth Loving” campaign once again shows that ALTA Bank is not only building business results, but also lasting connections.
