ALTA for children’s smiles: Gifts brought joy to children from the “Kolevka” Home
With the action “ALTA for Children’s Smiles”, ALTA Bank, in cooperation with the Inclusive Serbia Center, distributed New Year’s gifts to children in the “Kolevka” Home for Children with developmental disabilities in Subotica this week. This initiative aims to provide joy and support to the youngest, drawing attention to the importance of inclusion and solidarity in society.
“This donation from ALTA Bank, with the Inclusive Serbia Center support, means a lot to us. We are very pleased when we see this kind of support, solidarity and empathy towards our Home and the children in our care. A donation in the form of New Year’s gifts will help us bring the spirit of holidays and love closer to children,” said Sokovic.
Tanja Knezevic, executive director of ALTA Bank, expressed her satisfaction with the successfully implemented “ALTA for Children’s Smiles” project.
“After the beautiful and emotional visit to the children in Bela Crkva last week, we had the honor to visit the ‘Kolevka’ Home in Subotica. We are proud that ALTA bank, in cooperation with the Inclusive Serbia Center, has the opportunity to bring joy and support to children and youth in social protection institutions throughout Serbia through our campaign ‘ALTA for children’s smiles’. This project fills us with pride, because we not only provide help, but create a better world for everyone, as a socially responsible company. Young talents, sports clubs, sportsmen, as well as babies born on World Savings Day are supported by us. We are committed to the development of the community in which we live and work. Our goal is to bring happiness, joy and changes with campaigns like this one, and raise together awareness of the importance of inclusion and providing support to those who need it the most,” said Knezevic.
As part of this campaign, visits are planned to 14 social welfare institutions throughout Serbia where children of different ages are accommodated, all with the aim of socializing and donating New Year’s gifts. ALTA Bank visited Bela Crkva last week, where it presented gifts to children from the “Vera Radivojevic” Home.
The campaign implemented by ALTA bank is a part of its long-term vision to create an environment providing opportunities for development for young people, support in achieving results for sportsmen, and cultural institutions with resources for nurturing tradition and art, through socially responsible business.
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